I actually don’t do much while being a night owl, though. Somehow
I suddenly start to remember the emails I was supposed to send were actually
sent, and examine the sent box of iPhone. Then you know what, there was still
one in Outbox, although I did receive a couple of out-of-the-office responses.
Then I googled if other people might have had a similar problem, but no luck.
Because I did want to make sure the email was sent, I resent it just
in case, and got a confirmation from one of the recipients. That might have
been annoying for them, but what a relief.
Yesterday I attended a trade show and seminars on new marketing
methods that take advantage of a large amount of data that became available for
the past few years. One speaker noted that in traditional marketing, one set a
typical target consumer in a certain category such as age, gender and location
and create an associated lifestyle and story; for example, a women in her 40s
living in Tokyo who is a boys band fan. It has been found out, however, that
consumers are actually not that simple, and increasingly one cannot be
categorized according to such basic demographic criteria.
For example, some people share the same interests, say, boys
bands; manga (graphic novels); LGBT community. In fact, these people could have
disparate demographic categories – they could be female, male, young, old,
Japanese, American, Italian, wealthy, economical, etc.
That is quite interesting because I can relate to that. While I am
female, I am an audio geek, while there is a preconception that an audio geek or
just about any geek is typically a man. I actually have other interests common
among men, while I am also into some girly things like Laura Ashley.
Anyway, I am a huge fan of audience survey and cannot stop
thinking about it. For me, night works best as opposed to early in the morning.
